Back to site


Kiss the Concrete Co is a San Diego based concert production company and independent clothing label.

Founded by Nina Johnstone in June 2009, the aim of Kiss the Concrete is to encourage today’s youth to “Make the Everyday Count”. We believe that every individual has a goal they want to obtain, but don’t find the beauty in the trials and tribulations it takes to get there. Whether it’s perfecting the “360 double kick flip” in skateboarding to starting your own couture clothing line to becoming a doctor, it’s the nights spent breaking bones perfecting tricks, sketching your visions, or studying all 206 bones in the human body that make the dream come alive.
You’ve earned your scars, so wear them proud.